Privacy Policy

Last Revised: May 16th, 2022

IN GENERAL

This privacy policy (this “Privacy Policy”) applies to your use of the www.shetheking.com website (the “Website”), which is owned and operated by [She The King LLC by Jessy Martinez Piper] “She The King”, “us” “our””my” “we”).  She The King has created this privacy policy statement to demonstrate our firm commitment to your privacy.  Your privacy and security are important to us. Please read this Privacy Policy carefully to understand how we will use and protect the personal information you provide us. We will not share your personal information with anyone except as described in this Privacy Policy. The following discloses our information gathering, use and dissemination practices solely for the Website located at www.shetheking.com (the “Site”). By using or accessing the Site, you signify your assent to our Privacy Policy. We do reserve the right to make changes to this Privacy Policy from time to time, so please check back periodically.


2. PERSONAL AND NON-PERSONAL INFORMATION WE COLLECT: 

Information You Provide:  When using the Site, in order to utilize some of our services, you may choose to upload, or we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personally identifiable information may include, but is not limited to:

In connection with our product review system, you might provide other voluntary personal information including your:

We collect Personal Information from you when you choose to participate in our offers and programs or when you otherwise provide information directly to us, including when you register with us, purchase products, review products, participate in our interactive features or otherwise interact with us on the Site. 

If you are under 18 years of age, please do not submit any Personal Information to us. If you are the parent or guardian of a person under 18 years of age who has provided Personal Information to us, please inform us at hello@shetheking.com

Non-Personal Information:  In addition, we may also collect non-personally identifiable information, such as IP addresses (which identify your device), pages viewed, computer type, screen resolution, operating system version, Internet browser type and version, information collected through cookies, pixel tags, web beacons, and other technologies, and other data (“Non-Personal Information”).  Because Non-Personal Information does not personally identify you, we may collect, use and disclose Non-Personal Information for any purpose. Non-Personal Information will be retained only for so long as to fulfill a legitimate business need.

Aggregate Information:  We may aggregate Personal Information so that the aggregated information does not personally identify you or anyone else, such as by using Personal Information to calculate the percentage of our customers who live in a particular area (“Aggregate Information”). In some instances, we may combine Non-Personal Information with Personal Information (such as combining your name with your geographical location). If we combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined and may aggregate any information collected in a manner which does not identify any individual.

Use of Information: 

 Personal Information to Provide Services:  We use Personal Information to process and fulfill any orders that you have placed, contact you about our products and services, send you our catalog, personalize your experience with us including by presenting products or offers tailored to you, and allow you to use, communicate and interact with others on our Site, including our product review system. This may include sharing information with third parties that provide us with services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, information technology services, customer service, e-mail delivery services, credit card processing, auditing, training, and other similar services. These third parties may have access to Personal Information necessary to perform their functions but may not use it for other purposes.

3. WEBSITE AND MARKETING:  We may use Aggregate Information to improve and enhance your experience on the Site and for our market research activities. For example, we may share Aggregate Information with unaffiliated third parties, such as business partners, site analytics vendors, manufacturers, distributors, and retailers, in an aggregate, anonymous form, which means that the shared information will not contain nor be linked to any Personal Information.

4. AS NECESSARY:  We may disclose Personal Information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.  Additionally, if we, or substantially all of our assets, were acquired by a third party, or if we go out of business or enter bankruptcy, user information will be considered an asset of ours and may be transferred or acquired by a third party.  You acknowledge that such transfers may occur, and that any acquirer of user information may use your information per this Privacy Policy.

5. MAILING LIST:  In order to maintain our mailing list, we may combine information you give us online, in our stores or through our catalogs along with information that is publicly available and/or provided by our third-party service providers or another company. We may also share your information with or lease information from other companies offering products or services that may be of interest to you. If you received our catalog or other marketing materials and don’t know why, we may have received your information from another company. If you do not want to receive mailings or other marketing materials from us or if you do not want us to share your Personal Information with other companies, please contact hello@shetheking.com

6. DISTRIBUTORS AND OTHER OFFERS: We may at times share our customers’ email addresses with distributors, manufacturers and/or other service providers that we believe will be of interest to She The King audience. From time to time, we may give you the opportunity to opt in to participate in special third party offers that require us to share certain Personal Information with such third parties. We will disclose this anticipated sharing of Personal Information at the time we make such opportunities available to you. If you opt in to participate in such an offer, we may disclose your Personal Information to such third parties for their direct marketing purposes. We recommend that you consult such third parties’ privacy policies in advance if you wish to participate in these offers.

7. EMAIL AND TELEPHONE COMMUNICATIONS: 

We do use “browse abandon” and “cart abandon” tracking functions (if we have your email address and you visit our store, we will send you an email about the products you viewed or left in your cart).  If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or services you have requested.  We may also contact you from time to time via telephone regarding customer service inquiries pertaining to your orders. 

8. COOKIES:

“Cookies” are pieces of information that may be placed on your computer by a Website for the purpose of facilitating and enhancing your communication and interaction with that Website. We may use cookies to customize your visit to the Site and for other purposes to make your visit more convenient or to enable us to enhance our service. For example, cookies allow us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information.  Cookies also allow us to keep track of items you add to your shopping cart.  Many websites use cookies for these purposes.

There are several types of cookies, including, for example, browser cookies, session cookies, and persistent cookies. We use different types of cookies on our Site. We use cookies that allow customers and members to remain logged in to our Site, that keep track of items in your online shopping cart and user actions, and that recognize your Site preferences and user attributes.

You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Site, but it may interfere with some of its functionality. We do not use cookies to retrieve personal information from your computer for purposes that are unrelated to the Site or your interaction with the Site.

9. CLICKSTREAM:
As you use the Internet, a trail of electronic information is left at each Site you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a Site’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the Site from which you linked to the Site. We may collect and use clickstream data as a form of Aggregate Information to anonymously determine how much time visitors spend on each page of our Site, how visitors navigate throughout the Site and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Site and our services. Any collection or use of clickstream data will be anonymous and aggregate and will not intentionally contain any Personal Information.

10. SITE ANALYTICS:
We may work with third-party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Site. 

11. SOCIAL NETWORK AND INTERACTIVE TOOLS:
Certain features on our Site may give you an opportunity to interact with us and others. These may include blogs, message boards, messaging functionality, chat functionality, and creating community profiles. When you use these features, you should be aware that any information you submit, including your name, location, and e-mail address, may be publicly available to others. We are not responsible for any information you choose to submit through these interactive features, and we strongly discourage you from disclosing any sensitive Personal Information (such as health or credit card information) through these features. If you use these features, your Personal Information may remain on the Site even after you cease use of the Site.

12. SECURITY:
The security of your Personal Information is very important to us. We attempt to provide for the secure transmission of your information from your computer to our servers by utilizing encryption software. However, due to the inherently open nature of the Internet, we cannot guarantee that communications between you and She The King, or information stored on the Site or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Site demonstrates your assumption of this risk. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information to perform their duties are authorized to have access to your Personal Information. We store only the last four digits of your credit card number and the full number, expiration date, and security code are transmitted to our payment processor in encrypted form.  If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the Contact section below. 

13. BEHAVIORAL ADVERTISING:  As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by (copy and paste on browser):

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

14. OTHER WEBSITES: Our Site may contain links to other Websites not maintained by She The King Other Websites may also reference or link to our Site. The inclusion of a link on the Site does not imply endorsement of the linked site by us. We are not responsible for the privacy practices of websites operated by third parties that are linked to or integrated with our Site, or for the privacy practices of third-party Internet advertising companies. We encourage you to be aware when you leave our Site, or surf the Internet, and to read the privacy statements of each and every Website that you visit.

15. “DO NOT TRACK”: Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

16. PRIVACY OF MINORS: We do not intentionally collect or maintain information from persons under the age of 13. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records. We also recommend that parents monitor their children’s Internet activities and learn and employ software or other tools that can help their children enjoy their online experience without compromising their personal safety or allowing them to use the Internet in a manner inconsistent with their parent/guardian’s preferences.

CALIFORNIA PRIVACY RIGHTS: California law permits users who are California residents to request and obtain from us once a year, free of charge, information regarding (i) the categories of personal information collected, (ii) the categories of sources for the personal information collected, (iii) the business purpose for collecting that information, (iv) the categories of third parties with whom She The King shares that information, (v) the specific pieces of personal information She The King collects about the consumer, and (vi) whether She The King sold or disclosed the personal information for a business purpose, She The King will also provide two separate lists disclosing:  a) sales, identifying the personal information categories that each category of recipient purchased; and, b) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

If you are under 18 years of age, please do not use the Site. If you are under 18 years of age and already have an account, believe we have collected your personal information, or are the parent or guardian of a minor under 18 years of age with an account or information collected by us, please inform us at hello@shetheking.com 

Any user may request the discontinuation (or opt-out) of our sharing of the information with third parties and/or that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your California Privacy Rights Request (see below), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

You may also opt out of the sale of your information to third parties by visiting our CCPA Opt-Out Page.  

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

Please submit any requests (“California Privacy Rights Request”) by:

For each California Privacy Rights Request, please clearly state the following:

We cannot respond to your California Privacy Rights Request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. She The King is not responsible for a California Privacy Rights Request that is incomplete, incorrectly labeled, or incorrectly sent. Making a California Privacy Rights Request does not require you to create an account with us. It may take us up to 45 days to process your California Privacy Rights Request.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

OPT-OUT OR CHANGE YOUR INFORMATION:

HOW TO CHANGE YOUR INFORMATION ON OUR WEBSITE:

TO OPT OUT OF OUR SELF-LOVE PROGRAM:  

TO OPT OUT OF OUR EMAIL MARKETING CAMPAIGNS:

To opt out of apps that we use, to receive a copy your Personal Information, to request that we delete or erase your Personal Information, to restrict our use of your Personal Information or to obtain an exportable copy of your Personal Information:

TO OPT OUT OF OUR MAILING LIST:

Learn more about your privacy rights at http://www.aboutads.info/choices  

17. HOW TO CONTACT US

If you have any questions regarding this policy or our privacy practice, you can contact us by email at hello@shetheking.com

VISITORS FROM OUTSIDE THE UNITED STATES – CROSS-BORDER TRANSFER: sThe Site is hosted in the United States. If you are visiting our Site from outside the United States, your information may be transferred to, stored in, and processed in, the United States or any other country where we or our affiliates, subsidiaries, or third-party service providers maintain facilities.

The European Commission has not determined that the United States ensures an adequate level of protection for Personal Information.  The data protection and other applicable laws of the United States or other countries may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the data protection or consumer protection laws in your country. Your information may be available to government authorities under lawful orders and law applicable in such jurisdictions.

By providing us with Personal Information, you consent to the storage or processing of your Personal Information in the United States and acknowledge that the Personal Information will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your Personal Information.  By using the Site and/or providing personal data to us, you also consent to transfer, storage, and processing of your information as described in this Privacy Policy. We will protect the privacy and security of Personal Information according to this Privacy Policy, regardless of where it is processed or stored.

GENERAL DATA PROTECTION REGULATION (GDPR) PRIVACY RIGHTS:

Data Controller:  She The King LLC is the controller of your personal data provided to, or collected by or for, or processed in connection with, your use of the Site. Please see the “Cross-Border Transfer” section for more information about the transfer of your personal data to the United States or other countries.

Purposes of Processing and Legal Basis for Processing:  If you are a resident of the European Economic Area (EEA), you have certain data protection rights. As explained above, we process Personal Information in various ways depending upon your use of our Site. We process Personal Information on the following bases: (1) with your consent; (2) as necessary to fulfill orders when you purchase products; and (3) as necessary for our legitimate interests in providing you with our products and services, enhancing our web services, conducting analytics, and delivering relevant advertising.

Your Rights Regarding Personal Information:  The GDPR requires that we inform our EEA users about certain specific rights: 

Withdrawing Consent:  If you wish to withdraw your consent, please contact us at hello@shetheking.com. Please note that if you withdraw consent, we may not be able to provide or continue to provide certain services or marketing communications to you.

OBJECTION AND REQUESTS FOR COPIES: If you wish to (i) object, for legitimate purposes, to the processing of personal data as provided under applicable law, or (ii) to request copies of your personal data held by us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible), please contact us at hello@shetheking.com.

Requests for Deletion:  If you wish to request that we delete your personal data, please contact us using the contact information detailed in the “Communications with She The King” section. We will promptly send you a response to ensure that the request was not made in error. We will respond to your request to delete your information within one month of receipt of your verification. Our response period may be extended by 60 additional days where necessary, taking into account the complexity and number of requests we receive. We may need to retain certain records, for example those relating to open orders, payments, or customer service matters, for legal and accounting purposes. Please note that if you are a member of our Self-Love Program and you request that your personal data is deleted, you may be removed from our Self-Love Program.  EEA based individuals can learn more about their privacy rights and opt-out mechanisms at http://www.youronlinechoices.eu.

Lodging Complaints:  You have the right to lodge a complaint about our data collection and processing actions with the supervisory authority in your country.  For more information, please contact your local data protection authority in the EEA.

EXISTENCE OF AUTOMATED DECISION-MAKING:

We may use automated decision-making processes to personalize the Site to enhance your shopping and consumer experience on our Site (for example, by recommending certain products to you) or, if you have opted into receiving promotional material from us, to send you personalized promotional emails. We do not believe any of these automated decision-making processes will produce legal effects concerning our users or similarly significantly affect our users.

COMMUNICATIONS WITH SHE THE KING

By providing your email address to She The King you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us or by other third party manufacturers, services and/or distributors that She The King believes will be of interest to its audience. If you receive an unwanted email from us, you can simply reply and ask not to receive future emails. We also give you the option to remove your personal information from our list of active users completely. All unsubscribe or opt-out requests should be sent to us at hello@shetheking.com and we will process your request within a reasonable time after receipt. We are not responsible for removing your personal information from the lists of any third party who has been provided your information in accordance with this policy, such as a business partner.

For questions or concerns relating to privacy, we can be contacted at: hello@shetheking.com

CHANGES OF POLICY:
We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time by posting the updated policy here. Your continued use of the Site following the posting of any changes to this policy means you accept such changes.  If you are concerned about potential changes in our Privacy Policy, you should check for an updated version each time you use the Site.  You are also advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

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